Motivated by the Diffusion of Innovations (DOI) Theory, we examine how agricultural producers in the Southern United States understand and use FinTech tools. We investigate factors associated with FinTech familiarity and the actual usage of FinTech services. Results showed that technological access, specifically smartphone, computer/laptop, and internet ownership, links to higher usage of mobile banking, online payments, digital wallets, and investment apps. Higher education and 5–20 years of agricultural experience significantly increase familiarity, while younger producers.
Author(s): Tanaka Chimbane, Olamide Olajide, Kelly Lange
